At the end of Ariana's post she posed these questions: What were your opinions about the Superbowl 2013 commercials? Did anyone else find them disappointing?
In my opinion, this years commercials were very disappointing. Since the Patriots were not in the Superbowl this year, I was most excited to watch Beyonce at halftime and the commercials The only thing satisfying about the Superbowl this year was Beyonce and her show. I was really excited to see the new commercials and potentially try these products. With the commercials this year, it made me not want to try any new products, especially see what Go Daddy was all about. The only thing I would have gone to try was Budweiser because of the horse commercial, but even that wasn't the best commercial I've seen. These commercials were very disappointing and I hope next year they can step up and make them better.
Sunday, February 10, 2013
PRODUCT (RED)
Do you think a partnership with Product (RED)
can improve Gap’s image? Is it a sign that they are making a commitment to
corporate social responsibility or do you agree with critics who say their
involvement is an attempt to spit-shine the company’s image while continuing to
do business as usual?
I think that when any company, teams up with another company to make a difference in the world, can greatly improve an image. With a company such as the Gap, there are many other companies that are coming into the retail fashion scene and are making quality clothes more affordable for consumers. Not only are these companies making clothes more affordable but they are also keeping up with the latest trends. Gap was a company that was falling behind by keeping up with these trends because they had such a known style. Introducing this product was something that was going to improve their image and start to change their image to consumers, not just by helping out with PRODUCT (RED) but also with updating their style. I think that they are making a commitment to CSR because they are doing good for a company and for a certain cause. I think this is true for any company that partners up with another to make a difference. In October, which is breast cancer awareness month, Yoplait yogurt teams up with the Susan G. Komen Breast Cancer foundation to raise money for breast cancer research. What they do is, every yogurt comes with a special code on the lid. You go online, enter the code into the website, and they donate 10 cents towards cancer research. This is something that has greatly helped Yoplait's image and more people are starting to buy their yogurts. I think every company should have some sort of CSR and do something to help raise awareness and money to a very important issue.
I think that when any company, teams up with another company to make a difference in the world, can greatly improve an image. With a company such as the Gap, there are many other companies that are coming into the retail fashion scene and are making quality clothes more affordable for consumers. Not only are these companies making clothes more affordable but they are also keeping up with the latest trends. Gap was a company that was falling behind by keeping up with these trends because they had such a known style. Introducing this product was something that was going to improve their image and start to change their image to consumers, not just by helping out with PRODUCT (RED) but also with updating their style. I think that they are making a commitment to CSR because they are doing good for a company and for a certain cause. I think this is true for any company that partners up with another to make a difference. In October, which is breast cancer awareness month, Yoplait yogurt teams up with the Susan G. Komen Breast Cancer foundation to raise money for breast cancer research. What they do is, every yogurt comes with a special code on the lid. You go online, enter the code into the website, and they donate 10 cents towards cancer research. This is something that has greatly helped Yoplait's image and more people are starting to buy their yogurts. I think every company should have some sort of CSR and do something to help raise awareness and money to a very important issue.
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