Wednesday, January 30, 2013

In response to Drew Farrar's post

At the end of Drew Farrar's post, he posed a question : Would you be satisfied with a product that is suppose to do amazing things yet it you take it home and it is a piece of junk? 

To answer his question, I would not be satisfied with a product that was advertised as supposing to do really well and ended up turning out to be junk. This is something that I know to be true about many products that are sold strictly from infomercials and just on TV. I have a relative who is such an infomercial junkie. They just love buying the latest and greatest product from TV. Time and time again they realize that some of the products are not what they expect. They always either forget a piece of the product or the product just doesn't work the way it is showed on TV. I think that this is a perfect example of customer satisfaction.

But I also think that this is very closing related to how advertising can either make or break a product. A product that is very well advertised could go either way of succeeding or failing. I think that sometimes, when a product isn't over advertised and people chose the product on their own, the product could be more successful. Advertising and marketing the product has a very big effect on how a product will do and customer satisfaction.

Monday, January 28, 2013

Question #2

Customer value and customer satisfaction are interdependent. I think that these two things go completely hand in hand with each other. Customer value is the relationship between benefits and the sacrifice necessary to obtain the product or service that the customer wants. As explained in our textbook, a high quality item that is expensive and hard to find will have a lower value than of something that is inexpensive.

 I feel that with low customer value there could be a low customer satisfaction and when there is a high value there is a high satisfaction. Items that are so easy to find however, and something that our book described as "bared-boned" will also have a low customer value.

Which do you think is more important: customer value or customer satisfaction? Which do you think is more important to organizations and business: customer value or customer satisfaction?